Where movement meets economics

I’ve been thinking a lot about why people don’t move more at work - even when they know it’s good for them.

And the answer, at least in part, lies in behavioural economics.

It’s not just about knowledge. It’s about defaults, incentives, effort, and how our brains weigh up the “cost” of doing a move versus replying to an email.

This is why I’m going to start a new series called Where Movement Meets Economics. This is a blend of my two worlds: workplace movement + behavioural economics.

Each short video (and blog post) will explore a concept like:

• Present bias (why we delay moving even when we’re in pain)

• Friction (why even a small barrier to moving can stop us)

• Loss aversion (how we can use it to make movement more compelling)

If you’re someone who wants to support your team to move more without nagging or gimmicks, this series is for you.

Follow along if you’re interested in how behaviour change meets biomechanics. And let me know in the comments: what stops you from moving at your desk?

(PS in true BE style now that I’ve announced this I’m more likely to do it.)